Thought leadership is not a new topic. In fact, the term was coined by Joel Kurtzman back in 1994.
In the two-and-a-half decades since, we’ve seen the rise of YouTube experts, Instagram influencers, and the Kardashians.
But are all of those people thought leaders? Are any of them thought leaders?
To answer the same questions about yourself or the people you’re trying to build into thought leaders on behalf of your company, you’ll need a consistent framework to measure, assess, and track the progress of your efforts.
Author: Ashley Faus
Subjects: Marketing / Sales, Personal Development