Giving Customers What They Want: Growth and Differentiation Through Selling Business Outcomes
It’s hard to find a major B2B product company that doesn’t offer some type of value-added solution to complement their standard product lines. However, most of the “solutions” are, at their core, simply pre-packaged offerings which are not specifically designed to target a customer’s true needs.
To truly distinguish themselves from competitors, deliver greater value to customers, and grow more profitably, B2B companies need to focus … [ Read more ]
Content: Article | Authors: Johnathan M. Bray, Michael V. Peterson | Source: Accenture | Subject: Marketing / Sales
Master of the Digital Universe
The influence of the best IT functions is being felt throughout their organizations—serving customers better, integrating with business strategy, empowering employees and using data to deliver insights and measure business impact. In the process, they are changing the rules of how to run a successful digital enterprise.
Editor’s Note: topic material, but useful for the issues considered…
Content: Article | Author: Paul Daugherty | Source: Accenture | Subjects: Best Practices, IT / Technology / E-Business
Invest to Win: Placing the Right Bets in a Shifting Competitive Environment
Most corporate strategies share a high-level mission: Understand what current or potential customers value, and use those insights to sell products and services. Citing examples from five industries, Accenture examines the complex investment decisions that companies must make to achieve a variety of business goals.
Content: Article | Authors: Amrita Kimmi Grewal, Christopher R. Roark, James M. Scully, Michael V. Peterson | Source: Accenture | Subjects: Finance, Management
Growth Strategies for a Digital World
What does it take to be a digital business, and why should companies try to become one? Citing industry profiles and corporate case studies, Accenture observes that truly digital businesses often excel at generating, as well as meeting, demand; developing profitable new products and customer experiences; and maximizing margins.
Content: Article | Authors: Mark McDonald, Ryan McManus | Source: Accenture | Subjects: IT / Technology / E-Business, Management, Strategy
Remaking Customer Markets: Unlocking Growth with Digital
Digital technologies are remaking markets; 80 percent of companies are planning to use new business models to dramatically improve business performance and meet changing customer expectations, according to Accenture research. As business leaders harness the power of digital disruption, six new markets can reshape traditional industries and unlock growth.
Content: Article | Authors: Matthew Robinson, Tim Cooper | Source: Accenture | Subjects: IT / Technology / E-Business, Management, Strategy
The Future of HR—Five Technology Imperatives
The ability to acquire, leverage and retain talent is increasingly vital. Many companies’ HR strategies and organizations were not designed for today’s global, digital marketplace. Accenture and Oracle explore the contents of a modern human resources toolkit.
Content: Article | Sources: Accenture, Oracle | Subjects: Human Resources, IT / Technology / E-Business
Understanding Profitability: How Companies Can Improve Their Businesses with Profitability Analytics
Using price analytics could help companies in many industries do a better job of understanding the profitability of specific products and services. One cornerstone is ensuring the transparency of all associated costs. Price analytics also addresses areas such as organizational structure, business processes, customer segments and product characteristics.
Content: Article | Authors: David A. J. Axson, Kurt Rosander | Source: Accenture | Subjects: Finance, Management, Pricing
Product Intelligence: Turning Online Reviews into Business Decisions
Online consumer feedback is growing exponentially and contains invaluable information about not only what consumers think of products and brands, but also about what they expect from a product. Some businesses view the vast amounts of online feedback about their products and services in a reactive light. Each positive review is a pat on the back that need not be investigated further; while each negative … [ Read more ]
Content: Article | Source: Accenture | Subjects: Customer Related, Market Research, Marketing / Sales
Enabling a Culture of Innovation and Entrepreneurialism
A recent Accenture survey reveals how employers can support the entrepreneurial interests of their workforce and foster a culture of corporate innovation.
Editor’s Note: this survey is focused on large corporations
Content: Article | Source: Accenture | Subject: Innovation
Organizing for Success on Sustainability: Combining Strategy and Structure
Read how businesses are organizing for sustainability success by ensuring it is an intrinsic part of the operating culture.
Content: Article | Authors: Melissa Barrett, Peter Lacy, Quentin Drewell, Robert McNamara | Source: Accenture | Subject: Social Responsibility (ESG)
Trends Reshaping the Future of HR: Talent Management Meets the Science of Human Behavior
Dramatic breakthroughs are being made in the study of brain function and human behavior. Recent advancements in talent analytics also have been extensive. The net effect is new opportunities for human resource organizations to improve workforce performance and business outcomes by concurrently leveraging science-based insights and emerging technologies.
Content: Article | Authors: Colin Sloman, David Gartside, Janice Simmons, Susan Cantrell | Source: Accenture | Subjects: Human Resources, Management, Organizational Behavior
From Talking to Transforming: Getting Real Value from Enterprise Collaboration Technology
Many companies have adopted collaboration technologies, but some organizations are not achieving all the benefits they could. Accenture looks at the process and value of shaping collaborative behaviors and embedding collaborative technologies in business processes.
Content: Article | Authors: Alex Kass, Allan E. Alter, Mary Hamilton, Ryan T. Coffey | Source: Accenture | Subjects: IT / Technology / E-Business, Management, Organizational Behavior
M&A Due Diligence: What Corporates Can Learn from Private Equity
The due diligence phase of a merger or acquisition is critical for corporations and private equity firms. However, the latter often manage due diligence more effectively. Corporations should consider studying private equity firms’ proficiency in areas such as predicting cash flow growth and objectively analyzing synergies.
Content: Article | Authors: Dhruv Sarda, Markus Rimner | Source: Accenture | Subject: Mergers & Acquisitions
Adapting to a Workforce Without Borders
As companies stake their growth strategies on global expansion and penetration of new markets, they face a new global talent imperative. A mismatch between where supply and demand of available skills resides is forcing organizations to turn to other countries to locate scarce skills and source the best talent.
Organizations today face a different talent landscape, one in which the global talent map has lost its … [ Read more ]
Content: Article | Authors: Colin Sloman, David Gartside | Source: Accenture | Subjects: Human Resources, International
Leading-Edge Pricing: Harnessing the Power of the Waterfall Model
Diverse offerings make it tougher than ever to associate prices with a product’s or service’s underlying costs. Developing pricing arrangements for specific customers or customer groups also is increasingly difficult. One possible solution is a fully allocated price and cost waterfall.
Content: Article | Authors: Anthony Milani, Hyun Suk Oh, Ray Florio, Tiago L. Salvador | Source: Accenture | Subject: Pricing
Creating a Value-Centered Culture to Drive High Performance
Companies create value by offering products and services that profitably address a market need. However, this basic mission can be undermined by the absence of a value-centered culture—policies and philosophies that shape employee behavior. Qualities like aligned leadership, effective communication and ingrained motivation contribute heavily to a value-centered culture.
Content: Article | Authors: Elliot Brook, Lukas Tande, Richard R. Smith, Robert Bergström, Tiffany Brown DeVaughn | Source: Accenture | Subjects: Management, Organizational Behavior
The Future Targets or Outcomes of HR Work: Individuals, Organizations and Leadership
Thinking in terms of a three-tier relationship between people and outcomes—an individual level, an organization level and a leadership level—could help human resources align its activities with the needs of the business.
Content: Article | Author: David Ulrich | Source: Accenture | Subjects: Human Resources, Management, Organizational Behavior
Intimately Engaged: A Lifelong Commitment to Meeting Customer Needs
What can companies do to help ensure long-term relationships with customers? How about reacting swiftly to unforeseen events? Or finding new ways to increase trust and transparency? Companies that keep customers may also market through customers’ own networks and excel at aligning messages and offerings with buyers’ values.
Content: Article | Source: Accenture | Subjects: Customer Related, Marketing / Sales
Pricing Waterfall
Next-generation Wargaming: Improving Strategic Agility in an Uncertain World
Many companies use business games such as wargaming to help them react quickly to changing conditions. But traditional wargaming has major flaws that cripple its value. A new hybrid of wargaming and scenario planning could help organizations plan for a wide range of uncertainties and adopt a flexible competitive strategy.
Content: Article | Authors: Benjamin W. Rhee, David Williams | Source: Accenture | Subjects: Management, Strategy
