The Key to Demand Creation

There’s only one type of marketing message that gets through to prospects, and it has nothing to do with abstract benefits.

Handling Media Inquiries

Effectively fielding questions from the press can really help your organization boost its public image, while failing to cooperate can sometimes be disastrous. Before the journalists come calling, develop a strategy for how you will handle media inquires.

Optimizing Project Selection: A Spreadsheet Tutorial

Spreadsheet optimization is a great way to improve your decision making on a practical basis without having to use difficult or expensive software. Here we use the example of selecting a capital project to show how an optimization model built in Excel can arrive at the best decision using the Solver tool. This tutorial spreadsheet includes an annotated working model, as well as a customizable … [ Read more ]

Negotiating in a Multicultural Business Environment

As business becomes increasingly global and large numbers of international mergers and acquisitions continue to take place, you may soon find yourself having to negotiate with people from cultures very different from your own.

Make Your Meetings Matter

Long silences. Tapping PDAs. The faint buzz of snoring. Sound like a meeting you led recently? Use these BNET tips to make face-time more focused and productive.

BNET Evaluation Form to Help Improve Employee Performance

Structured performance reviews allow managers to help employees recognize their strengths and weaknesses, and to provide direction in improving skills and performance. This evaluation form is designed to make it easier for managers to deliver the constructive feedback employees need. It provides a framework for developing an evaluation system, built on an assessment of five categories of performance: communication, interaction, productivity, quality concerns, and job … [ Read more ]

Peek Inside Your Competitor’s Business

What are your rivals’ future plans? Will they launch new products? How profitable are they? Find out – the legal way – with BNET’s step-by-step guide to competitive research techniques.

Geoffrey James

CEOs don’t care about product features. (Save it for the engineering VP.) CEOs don’t care about ROI. (Save it for the CFO.) What CEOs care about is: “will this increase the value of my company?” and “will this make my company easier to manage?” If you’re not selling something that’s going to impact one of those two elements, don’t bother trying to sell it to … [ Read more ]

Discussing Your Salary and Benefits

Sitting down to negotiate your salary and benefits can be a tense time. It’s important to ask for what you believe you deserve, and go in prepared to defend why you’re worth it.

Bosses: A Field Guide

The office is a jungle. That’s why intrepid employees need a field guide to help them spot and identify the most powerful creature in the workplace: the boss. Here are ten common examples of the species, along with care and feeding tips should you encounter a manager in the wild.

Now Hiring: Brilliant People

Choosing the right employees is one of the most important – and most difficult – decisions a manager makes. To help you spot the shiny needle in that haystack of resumes, BNET has assembled a guide to conducting job interviews. They’ve also investigated the recruiting techniques of Google, Microsoft, Southwest Airlines and others, revealed the seven questions you must ask, and compiled a list of … [ Read more ]

Developing Your Brand Story

A powerful ten-step tool for creating and unifying your team around a shared brand story. Learn why you need to create an internal brand story and gain practical insights on leveraging diverse skills in your organization to create a stronger and more cohesive brand.

Internal Brand Survey

Use this generic brand survey as the starting point to better understand elements of your brand such as brand purpose, personality, vision and alternatives to your brand. A great tool for brand and product managers in every organization.

The Secret to Selling Your Big Idea

You’ve got a brainstorm. It’s bold, it’s brilliant-and it might even make you rich. Learn how the pros transform great insights into big career breakthroughs.

Winning Your Next Promotion

Professional skills can help take you up the corporate ladder, but your ability to build good relationships and create a positive impression on senior management is just as critical.

BNET’s 50 Best Excel Tips

Whether you spent all day in Excel spreadsheets or you only launch the program once a month, there’s always more to know about the software. These 50 tips cover these five topics:
* Customizing your workspace
* Editing, layout, and printing
* Entering and working with data
* Working with formulas, functions and code
* Mastering Web tricks

Learn how to do everything from changing default … [ Read more ]

BNET Free MyWorkTools

BNET has partnered with MyWorkTools.com. MyWorkTools.com accepts submissions of work tools that cover all business areas, including customer service, human resources, sales, training, and business development. MyWorkTools.com also provides experienced professionals with a means to generate income from these tools. Once a tool is accepted, the author receives 15% of any sales of the tool.

The result of this partnership is that BNET has made 8 … [ Read more ]

Learn to Conduct Competitive Analysis

This PowerPoint training tool shows you how to analyze your company’s competitive advantages and disadvantages. This tool explains the strategic group map technique of competitive analysis and includes a case study that illustrates how one company used this technique to plan an expansion of its facilities and services. This tool can help you improve your own understanding of competitive analysis or you can share it … [ Read more ]