Customers In Demand
Demand planning can help suppliers know their customers better.
Content: Article | Author: Antone Gonsalves | Source: InformationWeek | Subjects: Customer Related, IT / Technology / E-Business
Channel- and Partner-Relationship Management
Next-Wave Business Analytics
Leveraging business data can be a challenge for companies that need to respond to rapidly evolving markets and changing customer dynamics. Analyzing business conditions requires analytic horsepower beyond conventional query and reporting tools.
Content: Article | Author: Ron Copeland | Source: InformationWeek | Subjects: IT / Technology / E-Business, Management
Decoding Web Services
This emerging set of standards and tools portends a major change in the way businesses work together.
Content: Article | Author: Paul McDougall | Source: InformationWeek | Subject: IT / Technology / E-Business
Not Just Kid Stuff
Businesses are finding there’s more to instant messaging than exchanging social chit-chat.
Content: Article | Authors: Sandra Swanson, Tischelle George | Source: InformationWeek | Subject: IT / Technology / E-Business
The Reality of Research
Companies still spend lots of money on research from analyst firms, but they’re not always thrilled with the results.
Content: Article | Author: Steve Konicki | Source: InformationWeek | Subject: Market Research
Personalization Tools Dig Deeper
Vendors are linking tools with CRM, content-management, and other IT systems.
Content: Article | Author: Eileen Colkin | Source: InformationWeek | Subjects: Customer Related, IT / Technology / E-Business
Privacy: Can Businesses Build Trust And Exploit Opportunity?
As the opportunities to use personal data for marketing grow, companies search for how to strike the right balance between delivering the service customers want and the privacy they expect.
Content: Article | Author: Jeff Sweat | Source: InformationWeek | Subjects: IT / Technology / E-Business, Privacy
Customer Data Means Money
Businesses are buying and selling customer data in a dizzying number of ways.
Content: Article | Author: John Rendleman | Source: InformationWeek | Subjects: Marketing / Sales, Privacy
Net Income May Not Be The Best Way To Measure All Companies
Over the last few years, it’s become clear that many technology investors don’t know how to value companies that have negative net income. For example, what’s the best way to look at an emerging telecom company that’s building out its network and accruing lots of debt? Net income, when calculated according to U.S. Generally Accepted Accounting Principles, can be distorted and tell an investor little … [ Read more ]
Content: Article | Author: William Schaff | Source: InformationWeek | Subjects: Accounting, Finance
Payback Time: Making Sure ROI Measures Up
IT managers know they have to go back to ROI basics. The hard part is finding the right approach.
Content: Article | Author: Mary Hayes | Source: InformationWeek | Subjects: Finance, IT / Technology / E-Business
ROI: The IT Department’s Moving Target
Return on investment is more about process and the breadth of evaluation parameters than it is about specific tools and technologies. Pick the performance metrics that make the most sense for your project and business goals.
Content: Article | Author: Ron Copeland | Source: InformationWeek | Subjects: Finance, IT / Technology / E-Business
Virtual Focus Group
The world is littered with products nobody wanted. The Edsel. New Coke. Apple Computer’s Newton.
Figuring out what customers want–what products with what features at what prices–has always been a challenge for product-development managers. Conventional methods of getting into consumers’ heads, such as phone surveys and focus groups, are cumbersome, expensive, and time-consuming. And they’re becoming more and more inadequate as time-to-market demands increase and product … [ Read more ]
Content: Article | Author: Rick Whiting | Source: InformationWeek | Subjects: IT / Technology / E-Business, Market Research
Marketing Capitalizes On E-Mail
E-mail campaign-management apps are helping businesses build relationships with customers.
Content: Article | Author: Eileen Colkin | Source: InformationWeek | Subjects: IT / Technology / E-Business, Marketing / Sales
Spending on Computer Security
Europe’s Eye On Privacy
Europe’s tighter privacy laws present challenges and risks for U.S. companies.
Content: Article | Author: John Rendleman | Source: InformationWeek | Subjects: International – Europe, Legal
Tighter Ties
Businesses are extending CRM tools and customer data to their partners to improve service and boost the bottom line.
Content: Article | Author: Jennifer Maselli | Source: InformationWeek | Subjects: IT / Technology / E-Business, Management