The Art of Strategic Divestment
Divestiture makes sense only as part of a sound, long-term strategy. Before shedding business units, companies must consider all the options, then be willing to constantly review, replenish and trim portfolios as markets change and evolve.
Content: Article | Authors: Justin Jenk, Patricia Anslinger, Ravi Chanmugam | Source: Outlook Journal (Accenture) | Subject: Strategy
Innovation and the Economics of Good Enough
“Welcome to the ‘good enough’ economy, where the likelihood that a technological innovation will be taken up depends on how well it answers six critical questions.”
Content: Article | Author: Glover T. Ferguson | Source: Outlook Journal (Accenture) | Subjects: Entrepreneurship, Innovation
Doing Well By Doing Good
The Dutch financial services group ING takes pride in being a good corporate citizen wherever it does business. And no one is a stronger advocate of this policy than the chairman, Ewald Kist, who argues that social responsibility pays bottom-line benefits.
Content: Article | Source: Outlook Journal (Accenture) | Subjects: People, Social Responsibility (ESG)
Marketing: Dazed and Confused
So far online marketing has been something of a bust. So what went wrong? Most online marketers forgot that no amount of flashy Web technology could replace a sophisticated understanding of consumer behavior. Here’s how to learn from their mistakes.
Editor’s Note: I found the discussion of the four generic types of buying behaviors identified by Professor Henry Assael to be quite useful.
Content: Article | Author: Paul F. Nunes | Source: Outlook Journal (Accenture) | Subject: Marketing / Sales
eCommerce-the site: Are you making your customers stick?
When the competition is only a click away, the key to success in eCommerce is to seize your customer’s attention-and hold on to it. Here are four proven tactics for making your Web site sticky and keeping customers coming back for more.
Content: Article | Authors: Patrick D. Lynch, Thomas H. Davenport | Source: Outlook Journal (Accenture) | Subject: IT / Technology / E-Business
Customer Relationship Management: Divide and conquer
The most profitable companies are those that make the smartest decisions about allocating resources among marketing, sales and service efforts, according to a new study. The research also reveals which specific investments in attracting and retaining customers have the most impact.
Content: Article | Authors: Mark T. Wolfe, Stephen F. Dull, Timothy Stephens | Source: Outlook Journal (Accenture) | Subjects: Best Practices, Customer Related