Spurring Innovation Productivity

Most companies urgently need to boost their innovation productivity. However, many lack the discipline to systematically filter their innovative ideas, focus only on the most promising among them, and follow through effectively in developing, launching, and sustaining the resulting products. To isolate the best ideas and drive them to market, managers need to set clear, data-driven targets for innovation, install oversight mechanisms to increase success rates, establish firm priorities among projects, and allocate their resources accordingly.

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