It is important to understand that experimentation matters to managing change and uncertainty at four different levels: technical (can it work?), production (can it be produced?), need (does it address customer needs?), and market (is it big enough to justify the investment?).
Content: Quotation
Source: Harvard Business School (HBS) Working Knowledge
Subjects: Innovation, Management
Source: Harvard Business School (HBS) Working Knowledge
Subjects: Innovation, Management
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