The traditional approach to strategy requires precise predictions and thus often leads executives to underestimate uncertainty. This can be downright dangerous. A four-level framework can help.
Content: Article
Authors: Hugh Courtney, Jane Kirkland, Patrick Viguerie
Source: “McKinsey Quarterly”
Subject: Strategy
Authors: Hugh Courtney, Jane Kirkland, Patrick Viguerie
Source: “McKinsey Quarterly”
Subject: Strategy
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