When it comes to packaging, size matters. In a research paper, INSEAD Associate Professor of Marketing Pierre Chandon and co-author Nailya Ordabayeva, an INSEAD PhD student, found that changes in the shape of packaging or portions can have a big impact on our consumption patterns.
Content: Article
Authors: Nailya Ordabayeva, Pierre Chandon
Source: INSEAD Knowledge
Subject: Market/Investment
Authors: Nailya Ordabayeva, Pierre Chandon
Source: INSEAD Knowledge
Subject: Market/Investment
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