It started decades ago as flashes of insight scribbled on loose scraps of paper. Then it morphed into a PowerPoint presentation that distilled years of business wisdom into a handful of easy-to-remember aphorisms. Last year it became a 76-page spiral-bound booklet clad in a plain gray cover. Eventually, Warren Buffett received a copy — and liked it so much that he asked for dozens more to give to his CEOs, friends, and family.
The tiny handbook has become an underground hit among senior executives and management thinkers. Written by Bill Swanson, CEO of aerospace contractor Raytheon, Swanson’s Unwritten Rules of Management is part Ben Franklin and part Yogi Berra, with a dash of Confucius thrown in.
This book is not for sale but now you can obtain a free copy by visiting the Raytheon site.
Click to Add the First »