Taina Savolainen [Archive.org URL]

Communication is the key to leadership and I cannot stress how important it is in the leadership process. As previously mentioned, repetition is crucially important. Significant issues need to be stated repeatedly… I believe managers frequently forget to do this. They state things once and assume that the message is received and understood – but often it is not. To my mind, a good yardstick is to assume only when you have stated something so often that you are fed up with saying it that your audience, or at least some of them, will have got the message and are thinking about it. That is how organizational communication works.

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