Tanguy Catlin

If you manage your household today, you need to figure out your mortgage, your insurance, utilities, and other factors associated with living in that house. In an ecosystem-based economy, you would have one node aggregating all those services for you. That leads to a very different dynamic in how companies compete, depending on whether you are the orchestrator of the ecosystem or a provider to it. There are fundamental strategy questions many organizations will need to address. First, to which ecosystems should you belong? And second, what role will you play in that ecosystem—as platform architect or service provider? And what types of partnerships do you need to put in place to remain relevant?

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