Theories illuminate paths to value that might otherwise remain unseen. Managers and entrepreneurs who hold the flashlight of theory can avoid the streetlight effect—the human tendency to search only where the light already shines, where things are already evident.
Content: Quotation
Authors: Alfonso Gambardella, Teppo Felin, Todd Zenger
Source: Management and Business Review (MBR)
Subjects: Innovation, Management
Authors: Alfonso Gambardella, Teppo Felin, Todd Zenger
Source: Management and Business Review (MBR)
Subjects: Innovation, Management
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