Terra Lycos: Profiting from Information Products

As the big three Internet portals – AOL-Time Warner, Microsoft/MSN, and Yahoo! continue to grow thanks to early market domination, smaller and younger portals like Terra Lycos are fighting for their piece of the action. But is there enough to go around? With Internet advertising on the slide, Terra Lycos must look for new areas of growth, and perhaps even change its business model. In this Case Study, Professor Theodoros Evgeniou looks at the economics of portals, and specifically, Terra Lycos’ search for new revenue streams.