The Business of Sports

The sports business is unlike any other. In traditional businesses, for example, cooperation among competitors is regarded as collusion and is illegal, but in the multi-billion-dollar sports industry, rivals must cooperate in order to make profits. In The Business of Sports, Wharton professors Scott R. Rosner and Kenneth L. Shropshire present a range of readings about such issues and highlight the unique challenges that leaders of the sports industry face.

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