It’s important to listen to customers – but not follow their words without skepticism. Ask them to design your next product and you’re likely to miss the mark, suggests this Harvard Business Review excerpt.
Content: Article
Author: Anthony W. Ulwick
Source: Harvard Business School (HBS) Working Knowledge
Subjects: Management, Market Research
Author: Anthony W. Ulwick
Source: Harvard Business School (HBS) Working Knowledge
Subjects: Management, Market Research
Like this content? Why not share it?
There Are No Comments
Click to Add the First »
Click to Add the First »