The world’s most exciting, fastest-growing new market? It’s where you least expect it: at the bottom of the pyramid. Collectively, the world’s billions of poor people have immense entrepreneurial capabilities and buying power. You can learn how to serve them and help millions of the world’s poorest people escape poverty.
It is being done-profitably. Whether you’re a business leader or an anti-poverty activist, business guru Prahalad shows why you can’t afford to ignore “Bottom of the Pyramid” (BOP) markets.
In the book and accompanying CD videos, Prahalad presents…
– Why what you know about BOP markets is wrong A world of surprises-from spending patterns to distribution and marketing
– Unlocking the “poverty penalty”
– The most enduring contributions your company can make Delivering dignity, empowerment, and choice-not just products
– Corporations and BOP entrepreneurs Profiting together from an inclusive new capitalism
The Fortune at the Bottom of the Pyramid is essential reading for four reasons. First, the powerful business models targeting the developing markets that Professor Prahalad describes offer important analogies that every strategist should consider, but that few American or European managers in developed markets are likely to experience either directly or through reports in the business press.
Second, the bottom of the pyramid is crucial to the future sustained growth of major American and European corporations, because developing countries represent virtually all of the world’s expected population growth over the next 50 years.
Third, customers in the United States and Europe are increasingly served by the businesses Professor Prahalad describes.
Fourth, and perhaps most important, business history shows that low-cost, high-volume business models eventually migrate across geographies and threaten traditional ways of doing business.
– Chuck Lucier and Jan Dyer
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