The largest market in the world does not show up on most corporations’ radar screen. Odds are, it doesn’t make an appearance on yours either.
With 6.3 billion people in the world, less than 40% are tapped as markets for the vast bulk of goods and services offered by today’s corporations. These unseen four billion consumers represent the base of the global economic pyramid.
Author: Medard Gabel
Subjects: Social Responsibility, Strategy