Much of the language surrounding big data conveys a muddled conception of what data, “big” or otherwise, means to the majority of organizations pursuing analytics strategies. Big data is shrouded in hyperbole and confusion, which can be a breeding ground for strategic errors. Big data is a big deal, but it is time to separate the signal from the noise.
Authors: David Steier, Harvey Lewis, James Guszcza, John Lucker, Vivekanand Gopalkrishnan
Source: Deloitte Review
Subject: IT / Technology / E-Business