Too often, industrial companies are leaving cash on the table โ and missing opportunities to cement customer loyalty and boost repeat sales of their equipment โ because they base decisions about bundling and pricing their services on anecdotal information. We offer a systematic approach to examining markets, leading to a much more informed perspective on the opportunities and risks in bundling and pricing services.
Content: Article
Author: David Rickard
Source: Boston Consulting Group (BCG)
Subjects: Market/Investment, Pricing
Author: David Rickard
Source: Boston Consulting Group (BCG)
Subjects: Market/Investment, Pricing