In previous articles, the authors established the importance of retaining a differentiated, nonprice position in the market. Exceptional companies face a trade-off between increasing ROA through return on sales (ROS) or through total asset turnover (TAT), and the best performers systematically choose higher ROS. We now focus on the primary driver of superior profitability, ROS, and on its determinants: revenue and cost.
Content: Article
Authors: Mark Cotteleer, Michael E. Raynor, Mumtaz Ahmed
Source: “Deloitte Review”
Subjects: Finance, Management
Authors: Mark Cotteleer, Michael E. Raynor, Mumtaz Ahmed
Source: “Deloitte Review”
Subjects: Finance, Management
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