It’s hard enough to turn around a failing company. Try steering a successful one into the headwind of elective change. Naysayers and obstructionists will land all around you. Yet companies that don’t understand how fragile their success is will lose it soon enough. In a constantly changing world, a turnaround strategy must always be in play. This article spells out the five rules of engagement that are needed to produce the kind of success that has staying power.
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