Creativity involves evolving something new from the present ideas and perspectives. It requires seeing and conceptualizing things from newer, unexplored perspectives. Fostering an atmosphere of creativity at the workplace requires implementation of unconventional rules and practices. Creativity is ubiquitous but hidden. In such a scenario, application of uncommon practices helps uncover cutting edge ideas and perspectives. The paper examines these issues and discusses the management of creativity in organizations. [BNET Annotation]
Content: Article
Author: Robert I. Sutton
Source: Harvard Business Review
Subjects: Innovation, Organizational Behavior
Author: Robert I. Sutton
Source: Harvard Business Review
Subjects: Innovation, Organizational Behavior
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