The psychology at the heart of customer buying patterns is far more complex than previously thought. The different variations of customer loyalty must be understood if a company is to win the long-term battle for customers, increase market share and achieve high performance.
Content: Article
Authors: Paul F. Nunes, Steven S. Ramsey, Woodruff W. Driggs
Source: Outlook Journal (Accenture)
Subjects: Customer Related, Management
Authors: Paul F. Nunes, Steven S. Ramsey, Woodruff W. Driggs
Source: Outlook Journal (Accenture)
Subjects: Customer Related, Management
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