The giant toy retailer missed the Wal-Mart incursion and the Web discontinuity. But with its bricks-and-mortar advantages, it can still fight the e-tail war.
Editor’s Note: this was written in 2000 when Toys “R” Us was flubbing it’s online efforts and eToys was king – obviously a lot has happened since then but if you are looking for good background material this is worth a read…
Content: Case Study
Author: Jeffrey Rothfeder
Source: strategy+business
Subjects: Industry Specific, IT / Technology / E-Business
Industry: Retail
Company: Toys “R” Us
Author: Jeffrey Rothfeder
Source: strategy+business
Subjects: Industry Specific, IT / Technology / E-Business
Industry: Retail
Company: Toys “R” Us
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