Your idea of private banking might begin and end with your ATM PIN, but UBS has a better idea of what it entails. Thanks to its expansive reach, UBS has a presence in every major capital-market around the world. In this case study, the first modern one written about international private banking, Professor Ingo Walter shows how UBS created its global strategy and made it work.
Content: Case Study
Author: Ingo Walter
Source: INSEAD
Subjects: Industry Specific, International
Industry: Finance / Banking
Company: UBS
Author: Ingo Walter
Source: INSEAD
Subjects: Industry Specific, International
Industry: Finance / Banking
Company: UBS
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