The (Ultimate) Guide for Marketplace Analytics [Archive.org URL]

There are not a lot of resources to help you build analytics marketplaces and other kind of networks. At daphni, we deeply believe in the platformization of the economy and look closely at these models. Several founders have asked us tips to structure their data-driven approach, so we’ve decided to publish a guide to help founders do it. We divided the guide in 2 parts: (1) marketplace dynamics, where we try to grasp the overall picture, (2) marketplace KPIs, where we make a snapshot of the different parts of the business and look at them overtime.

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