Marketing creates strategic value in two ways: connecting customers and markets to the organization by influencing awareness and behavior, and connecting the organization to customers and markets by creating customer knowledge within the organization.
Content: Quotation
Authors: Christine Cutten, Vikram Mahidhar
Sources: Deloitte, Journal of Integrated Marketing Communications
Subject: Marketing / Sales
Authors: Christine Cutten, Vikram Mahidhar
Sources: Deloitte, Journal of Integrated Marketing Communications
Subject: Marketing / Sales
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