Wake Up: 40 Percent of Your Company is Unprofitable

Consider some of the business disciplines that are often held above reproach: revenues are good, costs are bad; give the customer what they want; don’t mess with a good thing; and supply chain integration is always a benefit. Those beliefs have passed their expiration, according to Jonathan Byrnes, a consultant and senior lecturer at MIT. According to Byrnes, some of those disciplines are merely myths and could very well undermine profitability and business success.

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