Consider some of the business disciplines that are often held above reproach: revenues are good, costs are bad; give the customer what they want; don’t mess with a good thing; and supply chain integration is always a benefit. Those beliefs have passed their expiration, according to Jonathan Byrnes, a consultant and senior lecturer at MIT. According to Byrnes, some of those disciplines are merely myths and could very well undermine profitability and business success.
Authors: Jonathan Byrnes, Peter Alpern
Source: Business Finance Magazine
Subjects: Finance, Management