What Does it Take to Lead an E-Commerce Venture? [Archive.org URL]

Trying to lead fast-growing organizations in volatile, uncertain markets poses a significant leadership challenge-and requires executives with unusual-even paradoxical-qualities. Example: Such leaders must be highly confident and self-assertive while also being open and flexible enough to be team-builders. What other skills do leaders of e-commerce ventures need? What kind of culture should they build for their organizations? A session at a recent meeting of the Wharton Forum on Electronic commerce addressed these issues.

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