From appliances to medical equipment, from aircraft to golf clubs, the Internet is giving consumers unprecedented access to a growing number of used products. Whether your market is consumer or business-to-business, the emergence of efficient electronic resale markets will fundamentally change the perspective and behavior of your customers.
Content: Article
Authors: Julia Kirby, Paul F. Nunes
Source: Outlook Journal (Accenture)
Subjects: Marketing / Sales, Strategy
Authors: Julia Kirby, Paul F. Nunes
Source: Outlook Journal (Accenture)
Subjects: Marketing / Sales, Strategy
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