We all see business strategy through our own particular lens. Hundreds of books are written every year on business strategy, and the diversity of perspectives can be mind numbing. This often leaves executives who wish to develop a strategy for their business more than a little confused on what exactly their strategy should address, and what tools and techniques should be applied in developing the strategy.
We have found that applying a simple framework that highlights the unconscious lenses we use to make sense of the world around us can really strengthen the resulting strategy. It can help illuminate the blind spots that so often mar otherwise sound strategies.
The two fundamental perspectives to think about are, 1) how you see the world outside your business or organization, and, 2) how you see the “world” inside your business or organization.
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