What Top Executives Want You To Sell Them

When you’re talking to the techie at the bottom of the food chain, you’re probably going to need to discuss the features and functions of your offering. However, once you get above that level, features and functions become increasingly irrelevant.

When you get to the real decision-makers — the people with power to buy a big ticket B2B purchase — you’ll find that they are only interested in exactly 8 things. Here they are.

Like this content? Why not share it?
Share on FacebookTweet about this on TwitterShare on LinkedInBuffer this pagePin on PinterestShare on Redditshare on TumblrShare on StumbleUpon
There Are No Comments
Click to Add the First »