When Social Networks Go Astray

PLEASE NOTE
Capital Ideas is now Chicago Booth Review but unfortunately original articles are no longer available. If you click through you will be taken to the Internet Archive site to find an archived copy.

Most of the time, developing and mining a network is a smart move. A person develops social networks hoping and expecting to gain something—whether that be a job, contact, investor, or simply a friend. He may turn to those networks when in need or feeling vulnerable, perhaps when trying to make a risky business decision.

But avid networker, beware: these social networks have a dark side. According to research by Christopher B. Yenkey, assistant professor of organizations and strategy at Chicago Booth, our networks can make us more vulnerable to fraud and even encourage us to cheat.

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