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Business 2.0 is now part of CNNmoney and some older articles are no longer available. If you click through you will be taken to the Internet Archive site to find an archived copy.
Overwhelmed by the complexities of today’s marketplace, retailers are essentially letting vendors run much of their business. Here’s the method to their madness.
Content: Article
Source: Business 2.0
Subjects: Industry Specific, Marketing / Sales
Industry: Retail
Source: Business 2.0
Subjects: Industry Specific, Marketing / Sales
Industry: Retail
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Welcome to the world of “category management,” a bizarre and controversial place in which the nation’s biggest retailers ask one supplier in a category to figure out how best to stock their shelves.