Customers frequently need a nudge to make a commitment. In fact, some of them may need to be bulldozed off the edge of a cliff before they buy. That’s where a salesperson makes all the difference. But not all salespeople are equally effective at gaining commitments from their customers. What allows some salespeople to do this consistently?
Authors: Benson Smith, Tony Rutigliano
Source: Gallup Management Journal
Subject: Marketing / Sales