You need to think local and act global. In other words, you need to constantly ask yourself, “What can I draw from a particular local environment that is unique and different, that is going to best make use of its capabilities and competencies, that is going to best leverage this uniqueness on a worldwide basis?” So the approach is very much to think about the local uniqueness, think about the local rootedness, and think about how you can then take these things to a global level.
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