Many salespeople should never have been hired in the first place, pointing to a problem with interviewing and evaluation skills. Interestingly, effective interviewing has a lot in common with effective selling technique. In either situation, if you ask the right questions, you’ll be able to make good use of the answers. This article provides you with 21 questions, which would be helpful while interviewing sales candidates.
Editor’s Note: focused on the printing industry, but applicable to most sales positions.