4 Business Models for the Data Age

Organizations have always depended on data — to manage operations, to communicate with customers, to pay employees and suppliers, to plan their futures, and so forth. Those with the best data have enjoyed distinct advantages — in commerce, for example, better understanding the market leads to better products offered at better prices, and so forth. Data has enabled strategy, but, with few exceptions, neither driven strategy nor sat at its heart.

That’s changing. Data is invading every nook and cranny of every sector, every company therein, every department, and every job. As it does, it’s flexing its strategic muscles, and four ways to compete with data are starting to emerge.

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