When Fortune magazine once attempted to diagram alliances in the IT industry, it ended up looking as intricate as a map of the London Underground. That was 15 years ago, and if anything, that diagram will have only grown more complex. What’s more, half of all such alliances fail, leaving broken trails in their wake. IESE Prof. Lluís Renart suggests five tools, ranging from the “telescope” to the “microscope”, which can be used to analyze these alliances, hopefully leading to fewer failures.
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