Guy Kawasaki analyzes the results of a CNET Networks three-part study called “The Influencer Study from CNET Networks: Challenging Perceptions.” It explored the structure of social networks, the motivations for giving advice, and methods of acquiring information. The results challenge three commonly-held perceptions:
1. The Few Inform the Many.
2. They Share Because They Know More.
3. A Single-Minded Focus.
Content: Article
Author: Guy Kawasaki
Sources: CNET, How to Change the World
Subject: Marketing / Sales
Author: Guy Kawasaki
Sources: CNET, How to Change the World
Subject: Marketing / Sales
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