The Best PR Advice You’ve Never Heard – from Facebook’s Head of Tech Communications

Most founders set out to create something iconic but don’t know where to start. At First Round’s recent CEO Summit, Caryn Marooney, Head of Technology Communications for Facebook, boiled down this massive challenge into an execution plan and guidelines for startups to craft an image that will resonate with the public and the press, launch on a strong note, and build momentum as they grow — regardless of size and resources.

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