“To promote a brand is to promote mood, color, and feeling. This must occur quickly and repeatedly. The short TV-spot format framed a whole way of promoting a brand. Many marketers and advertisers think in short, intense bursts. It’s about that wonderful catch phrase, that compelling image.
Successful Web brands must take a very different approach, as Google (and before it, Yahoo!) illustrates. A Web brand — a brand that exists primarily online — helps people do things. First and foremost, it’s functional.”
Content: Article
Author: Gerry McGovern
Source: ClickZ
Subjects: IT / Technology / E-Business, Marketing / Sales
Author: Gerry McGovern
Source: ClickZ
Subjects: IT / Technology / E-Business, Marketing / Sales
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