Caitlin Kalinowski

Make seriously ugly prototypes. No really, your early iterations should be hideous. You don’t need to worry about how it looks yet. But there’s also a hidden benefit. When something is ugly, people don’t fall in love with it. Especially with influential people inside a company, if you show them something that’s physical and they see it, they will lock on it. This actually also happens a lot with price point. Don’t give people anything to anchor to until you’re absolutely ready for it. People do that and it’s detrimental to the process. Add polish when you’re selling something. A strategy for guarding a product’s potential is to keep your prototypes and early ideas ugly longer.

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