In 1993, when IBM was in trouble and Lou Gerstner stepped in to steer the company, he famously said, “The last thing IBM needs right now is a vision.” Twenty years earlier, in a 1973 McKinsey Quarterly article, Gerstner brought this same pragmatic insight to the topic of strategic planning, urging executives to avoid the false comfort of vague forecasts and instead execute well-grounded strategic decisions.
Content: Article
Author: Louis V. Gerstner
Source: McKinsey Quarterly
Subjects: Management, Strategy
Author: Louis V. Gerstner
Source: McKinsey Quarterly
Subjects: Management, Strategy
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