1654 Posts Found

There is a lot of hype surrounding data and analytics. Firms are constantly exhorted to set strategies in place to collect and analyze big data, and warned about the potential negative consequences of not doing so. In this article we explore why. Based on our work with companies that are trying to find concrete and usable insights from petabytes of data, we have identified four … [ Read more ]

Content: Article | Author: Anja Lambrecht | Source: Harvard Business Review | Subjects: IT / Technology / E-Business, Management

Struggling to keep up with rapidly evolving consumer behavior? Digital marketing operations can bridge the divide between what customers expect and what they get.

Content: Article | Authors: David Edelman, Jason Heller | Source: McKinsey Quarterly | Subjects: IT / Technology / E-Business, Marketing / Sales

Following the leader is a dangerous game. It’s better to focus on building an organization and culture that can realize the strategy that’s right for you.

Content: Article | Authors: Jay Scanlan, Paul Willmott, Tanguy Catlin | Source: McKinsey Quarterly | Subjects: IT / Technology / E-Business, Strategy

The rate of adoption is accelerating. Here are six things you need to know.

Content: Article | Authors: Jacques Bughin, James Manyika, Michael Chui | Source: McKinsey Quarterly | Subject: IT / Technology / E-Business

When companies think about cybersecurity […] most ask, “How can we protect ourselves and comply with standards or regulations?” instead of “How do we make confident, intelligent investments given the risks we face?” Many also treat cybersecurity primarily as a technology function rather than integrating it into business operations. As a result, they get the wrong answer about how to construct a cybersecurity program.

Content: Quotation | Authors: Chris Rezek, James M. Kaplan, Tucker Bailey | Source: McKinsey Quarterly | Subjects: IT / Technology / E-Business, Risk Management

Organizations must build digital resilience to protect their most valuable information assets.

Content: Article | Authors: Chris Rezek, James M. Kaplan, Tucker Bailey | Source: McKinsey Quarterly | Subject: IT / Technology / E-Business

A global survey of business leaders shows how the smartest companies develop and wield their technology strategy.

Content: Article | Authors: Chris Curran, Chrisie Wendin, Tom Puthiyamadam | Source: strategy+business | Subjects: IT / Technology / E-Business, Strategy

As digitization creates new cyberthreats, businesses should make security an integrated part of their IT infrastructure.

Content: Article | Authors: Allen Weinberg, Oliver Bossert, Wolf Richter | Source: McKinsey Quarterly | Subject: IT / Technology / E-Business

When you have worked as a UX consultant for 15 years and counting, you fix a lot of mistakes. In this article, I’ll cover seven mistakes that I come across regularly, and I will include simple strategies to help you overcome them.

Content: Article | Author: Subir Kumedan | Source: MarketingProfs | Subjects: IT / Technology / E-Business, Marketing / Sales

Digital technologies have caught fire because they address three core human needs: the need for connection with other humans, the need for self-expression, and the need for exploration. Wrapped up in the seductive ribbon of convenience, there has never been a better formula for consumer engagement. Understanding the human side of the digital revolution will be a key success factor for businesses trying to compete … [ Read more ]

Content: Quotation | Author: Hana Ben-Shabat | Source: Kearney | Subjects: Customer Related, IT / Technology / E-Business, Personality / Behavior

Companies adept at using digital tools along the consumer decision journey are gaining a sizable lead over competitors.

Content: Article | Author: Jacques Bughin | Source: McKinsey Quarterly | Subjects: IT / Technology / E-Business, Marketing / Sales

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Analytics is to management as a light bulb is to darkness: it is illuminating and helpful in revealing both future opportunities and pitfalls. Descriptive analytics seeks to understand past data and is widely used. Predictive analytics seeks to understand the future. This is a challenge for many firms, since it brings in risk (the future is uncertain) and the need to manage risk. Prescriptive … [ Read more ]

Content: Quotation | Author: Peter Bell | Source: Ivey Business Journal | Subjects: Information, IT / Technology / E-Business, Trends / Analysis

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Organizations have always depended on data — to manage operations, to communicate with customers, to pay employees and suppliers, to plan their futures, and so forth. Those with the best data have enjoyed distinct advantages — in commerce, for example, better understanding the market leads to better products offered at better prices, and so forth. Data has enabled strategy, but, with few exceptions, neither driven … [ Read more ]

Content: Article | Author: Thomas C. Redman | Source: Harvard Business Review | Subjects: IT / Technology / E-Business, Strategy

Delivering an enriched customer experience requires a new digital architecture running alongside legacy systems.

Content: Article | Authors: Chris Ip, Jürgen Laartz, Oliver Bossert | Source: McKinsey Quarterly | Subject: IT / Technology / E-Business

Using big data to improve a business means more than just collecting the information, or even analyzing it — companies must develop a strategy for how to use the information to build their brands. Unfortunately, many firms are using big data tactically, rather than strategically. Marketers, in particular, are not realizing the full potential of big data —they’re mainly using it to drive programmatic advertising. … [ Read more ]

Content: Article | Author: Colin Strong | Source: strategy+business | Subjects: IT / Technology / E-Business, Marketing / Sales

Many companies are interested in implementing (or already have implemented) social software in an attempt to streamline processes and increase employee communication. Often times, however, the new software is not integrated across the company in a way that makes it useful and lasting.

Content: Article | Authors: John Hagel III, John Seely Brown | Source: Chief Executive | Subjects: IT / Technology / E-Business, Knowledge Management

According to Marketing Sherpa, email is consumers’ preferred method of communication with business, eclipsing social media. Research by Econsultancy cites 20% of sales can be attributed to the email channel, and McKinsey found email is forty-times as effective as Facebook or Twitter. Building an email opt-in list and optimizing your call-to-action and capture process is just as important as ever. But how are today’s top … [ Read more ]

Content: Article | Author: Linda Bustos | Source: Get Elastic | Subjects: IT / Technology / E-Business, Marketing / Sales

Because cognitive technologies extend the power of information technology to tasks traditionally performed by humans, they can enable organizations to break prevailing trade-offs between speed, cost, and quality. We present a framework by which to explore where cognitive technologies can benefit your company.

Content: Article | Authors: Craig Muraskin, David Schatsky, Ragu Gurumurthy | Source: Deloitte Review | Subject: IT / Technology / E-Business