Mobile Commerce Projections
Sales Driven by Direct-Response Television
Sports and the Internet
Cellphone Usage Among Mothers and Fathers
Profile of H. J. Heinz
Brand New : How Entrepreneurs Earned Consumers’ Trust from Wedgwood to Dell
Content: Book | Author: Nancy Koehn | Subjects: Marketing / Sales, People
Marketing B2B
eAdvertising Pricing Model Breakdowns
How You Can Help Them
Marketing expert Don Peppers asks — and four cutting-edge organizations answer — the four most important questions to help you deliver great service to your customers.
Content: Article | Authors: Alan M. Webber, Heath Row | Source: Fast Company | Subjects: Customer Related, Marketing / Sales
Internet Direct Mail: The Complete Guide to Successful E-Mail Marketing Campaigns
Content: Book | Authors: Bob Bly, Michelle Feit, Stevan Roberts | Subject: Marketing / Sales
Most Responsive Marketing Methods
B2B Marketing Expenditures and Advertising Revenue
Collusion Damage
“The Internet makes it easy for everyone to compare prices – not just the buyers, but sellers, too. Businesses check prices with search engines that are just as good as any consumer’s, and they probably use the tools more often. Once businesses see competitors’ pricing, they may react instantly – but not necessarily in ways that will lead to price cuts. Instead, businesses with great … [ Read more ]
Content: Article | Author: David Choi | Source: Context Magazine | Subjects: Management, Pricing
Cable Television Demographics
Earning Differences Between Women and Men
Earning Differences Between Women and Men is a report from the US Department of Labor Women’s Bureau. This short report is peppered with charts and graphs from government agencies including the Census Bureau and the Bureau of Labor Statistics. The report explains that the wage gap still exists, with men earning on average 23.5 percent more than women. While the wage gap is shrinking, it … [ Read more ]
Content: Online Resource | Source: U.S. Department of Labor Women’s Bureau | Subjects: Demographics, Women in Business
Introduction to Marketing
Harrah’s Knows What You Did Last Night
This interesting article can be thought of as an industry piece (Gambling), a marketing piece (how a company/industry famous for poor service and nonexistent customer loyalty turned things around), and an IT piece (the undertaking discussed was major in IT terms). Worth a read.
Editor’s Note: read “Gambling on Customers” in The McKinsey Quarterly, which interviews Harrah’s CEO Gary Loveman
Content: Article | Author: Meredith Levinson | Source: Darwin Magazine | Subjects: Best Practices, Marketing / Sales | Industry: Gambling
Online Advertising Statistics
KnowThis.com
KnowThis.com’s Marketing Virtual Library has grown to become one of the leading resource and reference sites on the Internet for those involved in marketing, advertising, selling, promotion, market research and e-commerce. Currently the Marketing Virtual Library offers an extensive collection of links and resources covering numerous topics. The chief goal of KnowThis.com is to offer a web site that is committed to … [ Read more ]
Content: Online Resource | Source: KnowThis.com | Subjects: Marketing / Sales, Reference / Search