Branding Asia
This site, edited by Dr. Paul Temporal, author of “Branding in Asia,” features much practical information for organizations operating in Asia-Pacific markets. Feature articles discuss extending brands to markets receptive to luxury brands from the West; the brand dilemmas encountered with mergers and acquisitions; and more. It’s an excellent resource topped off with a free monthly email newsletter.
Content: Online Resource | Source: Branding Asia | Subjects: International – Asia, Marketing / Sales
Opt-In Email – How Much is Too Much?
The Relationship of Brand Strategy and Stock Price
Chuck Pettis of Brand Solutions, Inc. was the keynote speaker at The 2000 Conference on Brand Valuations at Columbia Business School. Here he offers the presentation he gave online. The presentation includes: proven brand strategies for increasing stock price and profitability and effective brand strategies for dot-com companies. Much of the information presented is based on robust, in-depth academic research on the subject. … [ Read more ]
Content: Online Resource | Author: Chuck Pettis | Source: Brand Solutions | Subjects: Finance, Marketing / Sales
TechnoBrands
Socioeconomic Diversification Online in the US
Brand Channel
This site (brought to us by Interbrand, an international branding consultancy) bills itself as the “only online exchange about branding.” Read some brand-focused papers. Debate brand issues (at time of our visit the debate was over Local vs. global brands, who will win?). Check out Webwatch to see some of the best and worst examples of digital branding. Check out the weekly … [ Read more ]
Content: Online Resource | Source: Interbrand | Subject: Marketing / Sales
Clicks And Handshakes
The Web can be a great place to sell simple, high-volume products. But it’s not so great for selling complex products–and it can be a lousy place to be a salesperson. Salespeople rely on persuasion, experience, and personalized treatment to sell. E-commerce has given sales professionals little opportunity to use those resources, because the dominant sales models have been the catalog and the auction, where … [ Read more ]
Content: Article | Author: Jeff Sweat | Source: InformationWeek | Subject: Marketing / Sales
Wireless eAdvertising Market Forecast
The Difference Between Girls and Boys…Online
Classified Advertising Market
The Portable MBA in Marketing
Content: Book | Authors: Alexander Hiam, Charles D. Schewe | Subjects: Marketing / Sales, MBA Related
Meeting the Needs of Traditional Advertisers
“According to a recently published study by Morgan Stanley Dean Witter, the Internet currently accounts for only about 1.5 percent of all marketing money spent by advertisers. The top six advertisers spend less than 1 percent of their budgets for online ads, whereas Americans spend approximately 12 percent of their media time online.
The big question is why. Looking for an answer, I hosted “What … [ Read more ]
Content: Article | Author: Jeffrey Graham | Source: ClickZ | Subject: Advertising | Industry: Advertising
Brand Warfare: 10 Rules for Building a Killer Brand
Content: Book | Authors: David F. D’Alessandro, Michele Owens | Subject: Marketing / Sales
NRF/Forrester Online Retail Index
The NRF/Forrester Online Retail Index “measures the growth of online shopping based on data collected from online shoppers.” You can download the graphics on the site in PowerPoint format or get the raw data in an Excel spreadsheet. Highlights are presented by date (for example, according to the March 29, 2001 update, total spending on online sales rose from $3 billion to $3.4 billion in … [ Read more ]
Content: Online Resource | Sources: Forrester Research, National Retail Federation (NRF) | Subjects: IT / Technology / E-Business, Market Research | Industry: Retail
Market it Right
This site is sort of like an online project manager, where you can create, save and use over 1,500 MarCom plans. These plans include estimated time required to complete, start and due date, task-specific guides, email alerts to keep you on track, price guides, question lists to ask potential suppliers, checklists, a list of documents that should result from the process, the ability to share … [ Read more ]
Content: Online Resource | Source: MarketitRight.com | Subjects: Free Stuff / Tools, Marketing / Sales
Offline vs. Online Demographic Comparisons
Internet Marketing Index
If you are familiar with CEO Express, this site is something akin to that but focused exclusively on Internet Marketing. With more than 250 links in more than 60 categories, this site is a nice presentation of some good info to be found on the Web. Obviously it is not comprehensive, but I did see many sites I had never seen before that … [ Read more ]
Content: Online Resource | Author: Ed Osworth | Subjects: Marketing / Sales, Reference / Search
CPM, CTR, CPA, Etc.
Entertainment and Communications Spending Patterns
IMakeNews
We don’t add many fee-based sites and we haven’t used this one, but it seems to hold a lot of promise for marketers trying to find an outsourced solution for creating and maintaining online newsletters/e-zines. This service (most recently priced at ($99 or $199 per month depending on features and volume) allows you to easily tackle the five major steps involved in newsletter publishing:
… [ Read more ]
Content: Online Resource | Source: iMakeNews | Subject: Marketing / Sales