Chuck Peck (original source?)
Marketing puts the ball in play; sales puts the ball away.
Content: Quotation | Source: Fast Company | Subject: Marketing / Sales
Understanding and adding value
Customer relationship marketing is one of the hottest concepts going these days, influenced in no small part by technological advances that allow companies to accurately profile and track individual purchasers. Though declining in popularity now, the loyalty card was an early attempt at consumer relationship building. Andrew Clemmet looks back at the key issues such schemes raised.
Content: Article | Author: Andrew Clemmet | Source: ManagementFirst | Subjects: Customer Related, Marketing / Sales
The Teen (Genearation Y) and Prepaid Wireless Markets
Consumer preferences for foreign and domestic products
Increased understanding of consumer preferences for foreign versus domestic products and the linkage to price and quality attributes can facilitate more effective product positioning, more efficient strategy development, and overall knowledge of the dynamics of international markets. According to this study of American shoppers, consumers appear to prefer domestically manufactured goods and are often willing to pay a higher price for them. Read on for … [ Read more ]
Content: Article | Author: Gary A. Knight | Source: ManagementFirst | Subjects: International, Market Research
US Ethnic Groups Online
Selling Subscriptions to Internet Content
Eight pioneers in the area of selling subscriptions to Web sites and email newsletters, including leaders from three of the top four subscription sites online today, shared their marketing, business model and profitability details during an all-day event held by ContentBiz. Here’s a quick summary of notes from the
event.
Content: Article | Source: ContentBiz | Subjects: IT / Technology / E-Business, Marketing / Sales
The Declining Importance of Click-Throughs
Publishing Your Own E-Mail Newsletter – Inc.com
The newest guide from Inc.com offers step-by-step instructions for publishing an email newsletter. This series of articles leads users through the process “from conceptualizing your newsletter to formatting it and delivering it to subscribers.” Each of the articles also links to other articles from the Inc.com archives, thus creating an extensive manual for enewsletter creation. By the end of guide, users will have a clear … [ Read more ]
Content: Article | Source: Inc.com | Subjects: Marketing / Sales, Small Business
AdCracker.com
Created and maintained by Steve McNamara, marketing professional, AdCracker.com was built in order to “help creative creatures create” marketing campaigns and advertising concepts. This light-hearted Website offers helpful exercises and techniques to help creative professionals start thinking outside of the box. The site contains four main sections. AdBasics provides seven short “how tos” on the basics of creating a marketing scheme including “How to write … [ Read more ]
Content: Article | Author: Steve McNamara | Subjects: Advertising, Marketing / Sales
Online Advertising CPM Rates Falling
Getting prices right on the Web
Two widely disparate approaches to pricing have dominated the sale of goods and services on the Internet.
Editor’s Note: although written in 2001 (a lifetime ago in the “Internet age”), much of the suggestions are of long-lasting value…
Content: Article | Authors: Craig C. Zawada, Eric Lin, Michael V. Marn, Walter L. Baker | Source: McKinsey Quarterly | Subjects: IT / Technology / E-Business, Pricing
Online Bargain Shoppers in the US
Measurement and Analysis of the B-to-B Market
This report combines measurement data from Media Metrix and its AdRelevance division with analyst insight from Jupiter research in order to provide a comprehensive resource to key decision makers in the online advertising and business-to-business markets. It’s a little dated (August 2000) but offers some interesting insights. Perhaps it will become an annual report?
Content: Online Resource | Sources: AdRelevance, Media Metrix | Subjects: Advertising, IT / Technology / E-Business | Industry: Advertising
Measurement and Analysis of the B-to-B Market
eConsumer Preferences
WebSnapshot
WebSnapshot provides a statistical glimpse at Web surfers and trends worldwide by aggregating a picture of millions of visitors to a network of more than 100,000 registered websites of all types and sizes. Items tracked include: browser types; operating systems; monitor colors and resolutions; most popular ISPs, Search engines, domains, languages, and finding methods. Each item tracked is presented with a clear graph … [ Read more ]
Content: Online Resource | Source: WebSnapshot | Subjects: Demographics, IT / Technology / E-Business