Kids, Young Adults Now E-Commerce Force
How eRetailers Aim for Profitability
Community Standards
Cynthia Typaldos, president and CEO of RealCommunities, has built a site for aspiring community builders. Does your community meet her standards?
Content: Article | Author: Katharine Mieszkowski | Source: Fast Company | Subjects: Marketing / Sales, Miscellaneous
Online Promotions and Coupon Statistics
U.S. Market Research Market
Teen Online Usage
Home PC Portrait & Demographics
Email Marketing Stats
E-mail Marketing Smartens Up
article talks about advantages of email marketing and the implications of its growing popularity.
Content: Article | Author: Tony Priore | Source: InformationWeek | Subject: Marketing / Sales
Writing Internet Marketing Plans
While marketing online can be anything but traditional, common sense and old-school principles need not get thrown out the window. Hollis Thomases answers some typical questions and provides a list of resources.
Content: Article | Author: Hollis Thomases | Source: eMarketer | Subject: Marketing / Sales
Getting Old Economy Advertisers to Ante Up Online
Be honest with them: Brand building is different on the Web, where marketers must focus on users’ heads, not their hearts.
Content: Article | Author: Heather Green | Source: BusinessWeek | Subjects: Advertising, Marketing / Sales | Industry: Advertising
Trade Shows
AllBusiness.com resources about trade shows. Includes a service to find trade shows, several How-To articles (including a Guerilla Guide), a couple of checklists, and some useful sample forms & agreements
Content: Article | Source: AllBusiness.com | Subjects: Marketing / Sales, Small Business
Trust in the Future
When it comes to brand management, Kevin Roberts says that only two things are wrong: brands and management. Today, says Roberts, CEO of Saatchi & Saatchi PLC, brands are history. Looking forward, companies need to establish their products and services first as “trustmarks” and then, upping the ante even higher, as “lovemarks.”
Content: Article | Author: Alan M. Webber | Source: Fast Company | Subject: Marketing / Sales
No Logo : Taking Aim at the Brand Bullies
Content: Book | Author: Naomi Klein | Subjects: Marketing / Sales, Social Responsibility (ESG)
No-Brands-Land
Article highlights author-activist Naomi Klein, and her ideas on how branding is invading public-space (e.g. schools, community, etc.). According to Klein, “The companies that have most aggressively stalked people as consumers are the same ones that, as employers, have abandoned them…The branding economy has been built on the back of Third World labor.” According to Klein, she is “interested in the way that utopian … [ Read more ]
Content: Article | Authors: Curtis Sittenfeld, Naomi Klein | Source: Fast Company | Subjects: Marketing / Sales, Social Responsibility (ESG)
What Great Brands Do
Scott Bedbury knows brands. The man who gave the world ‘Just Do It’ and Frappuccino shares his eight-point program to turn anything — from sneakers to coffee to You — into a great brand.
Content: Article | Author: Alan M. Webber | Source: Fast Company | Subject: Marketing / Sales
Internet Use in Japan
Leave No Test Unturned
“Now, let me ask you a couple of very simple questions. Did you concept-test your web site? Did you brand-test your web site? Did you test your web site’s navigation ease and appropriateness? Did you test that visitors understood your web site and its functions, aims, and purpose, both before launching it and after it went live? If your answers to any of these are … [ Read more ]
Content: Article | Author: Martin Lindstrom | Source: ClickZ | Subject: Marketing / Sales